{"id":151,"date":"2026-06-01T09:56:58","date_gmt":"2026-06-01T09:56:58","guid":{"rendered":"https:\/\/milanpatel.in\/?page_id=151"},"modified":"2026-06-01T09:56:58","modified_gmt":"2026-06-01T09:56:58","slug":"built-from-scratch","status":"publish","type":"page","link":"https:\/\/milanpatel.in\/index.php\/built-from-scratch\/","title":{"rendered":"Built From Scratch"},"content":{"rendered":"\n<div class=\"wp-block-group mp mp-book\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">The book<\/p>\n<h1 class=\"wp-block-heading\">Built From Scratch<\/h1>\n\n<figure class=\"wp-block-image size-large mp-pagephoto mp-bookcover-img\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"1500\" src=\"https:\/\/milanpatel.in\/wp-content\/uploads\/2026\/06\/Milan-Patel-Book-Cover.jpg\" alt=\"Built From Scratch by Dr. Milan Patel \u2014 book cover\" class=\"wp-image-188\" srcset=\"https:\/\/milanpatel.in\/wp-content\/uploads\/2026\/06\/Milan-Patel-Book-Cover.jpg 943w, https:\/\/milanpatel.in\/wp-content\/uploads\/2026\/06\/Milan-Patel-Book-Cover-189x300.jpg 189w, https:\/\/milanpatel.in\/wp-content\/uploads\/2026\/06\/Milan-Patel-Book-Cover-644x1024.jpg 644w, https:\/\/milanpatel.in\/wp-content\/uploads\/2026\/06\/Milan-Patel-Book-Cover-768x1222.jpg 768w, https:\/\/milanpatel.in\/wp-content\/uploads\/2026\/06\/Milan-Patel-Book-Cover-679x1080.jpg 679w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/><\/figure>\n\n<p class=\"mp-eyebrow wp-block-paragraph\">Seven Indian Startup Stories \u2014 and the Lessons Hidden Inside Them<\/p>\n<p class=\"mp-lead wp-block-paragraph\">How did two strangers in a Bangalore flat teach a billion people to shop online? How did a pile of borrowed lunch menus become a company worth billions? And what does a hotel empire&#8217;s spectacular crash reveal about success itself?<\/p>\n<p class=\"wp-block-paragraph\">Built From Scratch tells the true stories behind seven of India&#8217;s most remarkable startups \u2014 Flipkart, Zomato, Zerodha, Zoho, Nykaa, boAt, and OYO \u2014 and draws out the practical lessons hidden inside each one. Rather than chasing valuations and headlines, I take readers behind the scenes: the problems these founders noticed, the risks they took, the failures they endured, and the decisions that ultimately shaped their success.<\/p>\n<p class=\"wp-block-paragraph\">Written in a clear, story-driven style \u2014 without the hype or the jargon \u2014 the book bridges the gap between business case study and inspiring storytelling. Whether you&#8217;re a founder, a student, a working professional, or simply curious about India&#8217;s startup revolution, it offers practical insight into how ordinary people create extraordinary impact by solving real problems and refusing to wait for permission.<\/p>\n<h2 class=\"wp-block-heading\">Inside the book<\/h2>\n<ul class=\"wp-block-list mp-pubs\"><li><b>Flipkart<\/b><span>The two strangers who taught India to shop online<\/span><\/li><li><b>Zomato<\/b><span>The lunch-hour problem that became a public company<\/span><\/li><li><b>Zerodha<\/b><span>The company that said no to money<\/span><\/li><li><b>Zoho<\/b><span>The software giant built in the village<\/span><\/li><li><b>Nykaa<\/b><span>The banker who began at fifty<\/span><\/li><li><b>boAt<\/b><span>How a homegrown brand out-marketed the giants<\/span><\/li><li><b>OYO<\/b><span>The prodigy, the crash, and the comeback<\/span><\/li><\/ul>\n<h2 class=\"wp-block-heading\">Key themes<\/h2>\n<ul class=\"wp-block-list\"><li>Identifying opportunities hidden in everyday problems<\/li><li>Building trust as a competitive advantage<\/li><li>Innovation through unconventional thinking<\/li><li>The power of persistence and resilience<\/li><li>Funding, growth, and entrepreneurial decision-making<\/li><li>Lessons from both success and failure<\/li><\/ul>\n<h2 class=\"wp-block-heading\">Who it&#8217;s for<\/h2>\n<p class=\"wp-block-paragraph\">Aspiring entrepreneurs, students, working professionals, and anyone curious about how the businesses woven into daily life came to be. It also works as a teaching companion \u2014 each chapter pairs a story with practical takeaways for the classroom.<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.amazon.in\/dp\/B0GYM9Y7DK\" target=\"_blank\" rel=\"noopener\">Get it on Amazon<\/a><\/div><div class=\"wp-block-button mp-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/milanpatel.in\/index.php\/contact\/\">Invite Dr. Patel to speak about the book<\/a><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The book Built From Scratch Seven Indian Startup Stories \u2014 and the Lessons Hidden Inside Them How did two strangers in a Bangalore flat teach a billion people to shop online? How did a pile of borrowed lunch menus become a company worth billions? And what does a hotel empire&#8217;s spectacular crash reveal about success [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width","meta":{"saved_in_kubio":false,"footnotes":""},"class_list":["post-151","page","type-page","status-publish","hentry"],"kubio_ai_page_context":{"short_desc":"","purpose":"general"},"_links":{"self":[{"href":"https:\/\/milanpatel.in\/index.php\/wp-json\/wp\/v2\/pages\/151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milanpatel.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/milanpatel.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/milanpatel.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/milanpatel.in\/index.php\/wp-json\/wp\/v2\/comments?post=151"}],"version-history":[{"count":0,"href":"https:\/\/milanpatel.in\/index.php\/wp-json\/wp\/v2\/pages\/151\/revisions"}],"wp:attachment":[{"href":"https:\/\/milanpatel.in\/index.php\/wp-json\/wp\/v2\/media?parent=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}